EP 24: Profitability and Pricing Responsibly with Martina Morton

Welcome back small business owners!

Let’s welcome guest Martina Morton to the podcast! Having spent many years in traditional accounting roles, Martina noticed that business owners needed more than just their annual filings, but guidance, education and coaching too. Now Martina is the co-founder of Grow CPA, a digital accounting firm with a mission to empower Canadian business owners with the financial knowledge and expertise they need to understand their numbers and make better business decisions!

Always thrilled to chat with a fellow CPA about the true value of numbers with small business owners! So dive in to hear more about:

• 4:40 - The tools, risks and benefits to think about before incorporating your business.
• 10:30 - Why you should focus on profit over revenue.
• 16:29 - How to successfully determine pricing in product and service based businesses.

Taking small steps to improve your financial literacy can lead to huge transformation overtime! Did you take away anything new from this episode? Let me know and share this podcast with a friend who needs some money confidence in their business!

Martina’s Link:
Martina’s LinkedIn
Grow CPA Website
Grow CPA Instagram

Staci's Links:
Instagram . Website

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