EP 16: Knowing Your Audience with Haley Dagan

Welcome back small business owners!

On the podcast today, we welcome guest Haley Dagan! Haley is the founder and CEO of The Written World, a copywriting and content creation agency, serving small businesses and creative services agencies across the U.S. and Canada. After losing her corporate job during the pandemic in hospitality marketing, instead of looking at other corporate marketing positions, she looked within and dove head-first into entrepreneurship. Now leading a team of 6, she brings her love of the written word to help others do what they love while getting more visible online.

Her agency focuses on strategic SEO content creation, website copywriting, and social media caption writing and management that ties business goals with audience needs in each client's unique tone of voice. So tune in to hear more about:

• 3:00 - Focusing on the niche of your business and scaling in new ways to serve others.
• 12:45 - Best tips and practices if you can’t hire a copywriter right now.
• 22:45 - When you can outsource, what area you should focus on first.

Reevaluating your website, looking at analytics, touch points and researching from the perspective of your audience can really help you know exactly the type of content you need to be making to build connections and sales!

What piece of information did you find most helpful from this episode? Shoot me a DM on instagram and let me know! If you did enjoy this episode, share this episode with a fellow small business owner so we can keep this community growing!

Haley’s Links:
The Written World: Website • Instagram • LinkedIn
Haley Dagen: Instagram • LinkedIn

Staci's Links:
Instagram . Website

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